Page 56 - ECU_Annual_Report_2018

EASTERN CREDIT UNION Annual Report 2018

Sangre Grande Branch Experience- Saturday 11 August, 2018.
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Theme –Prepare to plant and reap what you sow

Members benefited from:
• Full Teller and Loan Services including:
• Withdrawals
• Deposits
• Loan consultations, initiations and documentations
• Promotional Offers: New vehicle deals through our partnership with a car dealership (LifeStyle Motors).

Other highlights:

On boarding New Members
- Through the effective promotional activities, the branch was able to register new members. The staff efficiently
created an atmosphere of excitement and buzz using direct marketing such as the distribution of flyers, engaging
community members as they passed by and promotion of brand ECU via speaker system. Passersby were attracted
to the location thus resulting in 5 new accounts opening on the day whilst several other persons expressed their
interest in opening accounts within the near future.

Seedling Distribution:Over 1,500 seedlings were distributed in an attempt to encourage members to become
self sufficient and invest in their own economic stability.

A post event analysis demonstrated that the following key objectives were met:
1. Create opportunities promoting ECU as an accessible business partner for achieving personal goals
through loans and sound financial advice.
2. Showcase the location and attract new membership
3. Enhance Member Experience through exceptional customer service

Port-of-Spain Branch Experience – Saturday 29 September, 2018
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Theme: Self-Improvement

Full teller services were available. Additionally, a shared space was created for members to interact with some
leading practitioners in key industries. These included educational Institutions, fitness and health connoisseurs
and insurance providers. In this regard we partnered with:
• Cipriani College of Labour and Cooperative Studies.
The Institution discussed the launching of their suite of online courses which especially targeted recently
graduated secondary school members.
• EPL Properties Limited.
EPL was able to promote gym membership and facilities to members including the use of pool for
swimming and aqua-therapy. Additionally, their representatives promoted the availability of properties
for milestone events such as weddings and graduations.

54 NAVIGATING THE FUTURE TOGETHER